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Form Follows Function

Updated: May 16, 2023







There’s a famous axiom that says “form follows function”.


For the strategic thinker that means not a single action is taken without the big picture and ultimate purpose in mind.


Sadly, studies show that only 23% of U.S. executives are strong at strategic thinking.


From our formative years we are conditioned to believe hard work and determination are the keys to success. Later, we learn to “work smarter, not harder.” So which one is it? Are our form and function mismatched?


I've surveyed leaders in my network to ask their most pressing challenges and the top challenge shared was juggling too many competing priorities.


That means many of us are holding on to the age old belief in blind hard work! But is that working smarter? Definitely not!


Truth be told, hard work can certainly pay off. But that only gets us so far without a strategy in place.


That's where we come in. Through a strategy you can

  • Tell Your Story - communicate with clarity

  • Activate Your Audience - gain intentional involvement

  • Unite Your Team - establish systems that provide direction and purpose


Remember, you cannot solve your problems with the same level of thinking that created them. So if you want to work smarter, not harder, start conditioning your mind for the success you want to see.

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