Initiative Overview

What is the initiative?

What problem does it solve and why now?

Audience Understanding

Who is directly impacted?

Who else must be informed or influenced?

What concerns or questions do you anticipate from these groups?

What is the single most important takeaway for audiences?

Where do your audiences go for trusted communication?

Who are the most credible messengers for this initiative?

Long What risks, resistance, or unintended impacts should we anticipate?

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